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Magazine advertisement are not yellow pages advertising
When one searching for towing services in yellow pages he may not get the information in the cited place. But mostly yellow pages ads are reliable. Sometimes one may not get a particular detail in the prescribed place in the yellow pages.
First people want to go through the display advertisements which are easy to read without straining the eyes. People don't have to strain their eyes or use magnifying glass. Though their eyes are not weak the small print of standard listings in the yellow pages are difficult for reading. This may be a trick used by the publishers to encourage advertisers to go in for display advertising.
People want to have maximum information, which is offered in clear way. Some may not be looking for more information. But they may be looking for specific information. In searching for towing company he may want to know their working hours and whether they give jump star service. Of course by taking an extra step like calling and asking can be done. A company which gives a variety of services can give maximum information in the small space and also make it readable.
This may be contradictory to the general advice about selling the benefits, but not the type of service or product and liberal use of white space. Benefit for people is going through the list of services. The given information should not be crowded. At the same time, it must have the sufficient information for the benefit of the people. They must have a balance for both the list-seekers and benefit seekers'.
Illustrations in an advertisement may attract readers and help in facing the competition. Since it is not a magazine advertisement, the graphic should not over power the ad People don't go through the yellow pages for pictures. People need the information for helping them to make a decision in buying. Graphics can be used for attracting people. But one should not use general clip art and cheesy. Graphics are not looking good in cheap yellow paper. Simple bold illustrations are always good in yellow paper. One can use their logo if it looks good in the cheap yellow paper. It helps in brand recognition. But the general icons referred by the publisher and used very frequently in ads are not at all good.
One can browse the expanded section of Ad Design category for yellow pages ads which has design tips and in designing display ads for the yellow pages without mistakes.
About the Author
BizzDuniya.com Website is a Yellow Pages Or Yellow Pages India. This Online Website of Delhi/NCR gives you more than 100,000 companies information from Delhi /NCR who are wholesalers, manufacturers, retailers in various products such as air conditioners, Astrologer, Travels, Automobiles, Hotels, Restaurants, Machinery Parts etc
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